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Built to Manage Travel for Organizations Like Yours

Xullu was founded to give organizations the licensing, technology, and operational support to run a professionally managed travel program without building it themselves.
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Built to Manage Travel Infrastructure
for Organizations

Xullu was founded to give organizations the licensing, technology, and operational support to run a professionally managed travel program without building that infrastructure themselves. With over 60 years of combined industry experience, Xullu's leadership built a host agency platform designed specifically for corporations, associations, nonprofits, and affinity groups that want a travel program without the overhead of running one internally.

Xullu operates on three pillars. Host agency services provide the licensing and compliance infrastructure organizations need to operate legally and professionally. Proprietary technology delivers the booking platform and CRM backend that manages enrollment, credentialing, and reporting in one system. Private member travel programs give organizations a structured, ready to launch benefit they can offer without designing it from scratch.

Together, these three pillars let an organization launch a fully operational travel program on day one, backed by the licensing, systems, and support to run it well.

Who is Xullu?

Xullu is a host agency and technology partner built for organizations, not individual travelers. We provide the services, systems, and support corporations, associations, nonprofits, and affinity groups need to launch and manage a professionally run travel program, without having to build that infrastructure themselves.
Most organizations that want to offer a travel program face the same problem, the licensing, technology, and operational work required to run one legally and well sits outside their core business. Xullu removes that barrier. We hold the host agency credentials, seller of travel registrations, and supplier relationships a travel program depends on, and we pair that with a proprietary technology platform that manages enrollment, booking, and reporting from a single system.Organizations that partner with Xullu are not building a travel department, they are activating one.
From the first consultation through ongoing management, Xullu handles the infrastructure, so your organization can focus on the program's purpose, whether that is a member benefit, an incentive offering, or a new line of business, rather than the operational mechanics behind it.

Meet the team

Brent Williams
Chairman

Brent Williams is Chairman and CEO of Xullu. In 1989, he founded Dental Select, which grew from a small startup in Utah into the nation's largest privately held dental insurance company before its acquisition by Ameritas in 2020. His leadership earned him recognition as an influential voice in the insurance industry, including service on the state of Utah and National Chamber of Commerce boards.

Cameron Williams
Co-Founder, President

Cameron brings over 32 years of experience in the travel industry. He founded and served as President of Infiniti Travel, a sales and marketing consulting firm based in Orlando, Florida, from 2008 to 2021, where he provided consulting services to member based travel organizations across the United States and Canada, including organizations with membership bases as large as 3 million. Over 13 years, Cameron helped organizations improve corporate travel sales and marketing strategy, drive operational efficiency, and grow annual revenue.

Dae Byun
VP of Operations

Dae has 38 years of experience in the travel industry. Prior to Xullu, he managed service travel reservation centers for private member based travel benefits programs and operated several host agencies. He began his travel career at age 24 as an airline GSA and consolidator for major airlines to Asia and Europe, and operated the tour company ABC Holiday across Asia's leading destinations. Dae also has extensive experience training and developing entry level travel advisors.

Amy Anholt
Chief Financial Officer

Amy brings a career in corporate accounting and financial leadership to Xullu. She previously served as Chief Financial Officer at Dental Select, the largest privately held dental insurance company in the United States, and held the role of Director of Financial Reporting and Accounting. Amy joined Xullu as CFO in 2021.

Ben Williams
Corporate Legal Council

Ben has served as General Counsel for Xullu since 2021. He previously served as General Counsel at Dental Select, guiding the company through legal matters in the healthcare and insurance sectors, and as Senior Banking Compliance Officer at American Express from 2013 to 2018, where he oversaw regulatory compliance and risk mitigation. Ben holds a J.D. from Creighton University School of Law.

Kristina Vernon
Marketing Director

Kristina is Marketing Director at Xullu, where she leads brand strategy and communications. She joined Xullu in 2022 after serving as Marketing Manager at Dental Select, where she built campaigns that grew brand visibility and customer loyalty.

Xullu gives organizations the infrastructure to launch and manage a professionally run travel program.

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