Xullu’s leadership team has 60 years of combined travel industry experience and love to travel themselves.
With decades of combined experience, Xullu’s founders closely examined the travel industry and recognized clear opportunities for improvement. Individual travelers needed a more modern private platform. Employers needed a meaningful, high-value benefit. And home-based advisors deserved stronger tools, better support, and a forward-thinking model.
After more than 20 years as business partners and collaborators, and with over 60 years of collective industry expertise, they decided it was time to build the solution the industry was missing. That vision became Xullu, an innovative next-generation travel organization designed to elevate the travel experience for private members, empower home-based advisors, and transform the employee benefits landscape. Built on deep expertise and a commitment to innovation, Xullu wasn’t created to follow the industry, it was created to redefine it.
Brent Williams who is the Chairman and CEO of Xullu, was the founder and CEO of one of the nations largest dental insurance companies in the United States which he sold in 2020. He has sat on the board of the state of Utah and the National Chamber of Commerce and has been recognized as one of the most influential keynote speakers in the insurance arena. Brent is a world traveler and has been to nearly 70 countries and has a huge passion for travel.
Who is Xullu?
Xullu is a modern, forward-thinking travel organization created to elevate how individual private members experience travel. We deliver a beautifully seamless platform that unlocks exceptional savings, curated opportunities, and exclusive wholesale travel rates not available to the public, empowering people to explore more of the world with confidence, ease, and inspiration.
We also enable companies, associations, nonprofits, and charitable organizations to enhance their employee benefits packages with meaningful, high-value travel benefits. Through our innovative employee benefits platform, organizations can enrich the lives of their teams, support well-being, boost morale, and offer a powerful perk, all at zero cost to the employer.
We created Xullu to redefine what a travel benefit can be.
For individual private members, we offer a modern, personalized travel solution that brings unforgettable experiences within reach.
For employers, we provide a high-impact, zero-cost employee benefits solution that strengthens retention, increases engagement, and demonstrates genuine commitment to the people they serve creting work-life balance.
As part of our vision to modernize the travel landscape, Xullu also supports a new generation of home-based travel advisors. Our innovative, fee-free host agency platform removes financial barriers and enhances the tools, benefits, and resources advisors need to thrive. Whether a new travel enthusiast or a seasoned professional, every advisor gains a modern pathway for growth and long-term success.
At its core, Xullu represents innovation, inclusivity, and a belief that travel should be more accessible, more rewarding, and more inspiring for everyone.
We are not simply participating in the future of travel—we are shaping it.
